Mecer Channel Breakfast Briefing
 
This year's Annual Dealer Management event was held on the 15th of November, 2005 at the Serena Hotel, Nairobi. The Breakfast was a time to share with our Dealers, updates on Mecer's product portfolio and on-going business plans for the coming year and beyond. The meeting was mostly attended by Mecer's Channel Partners in the region and was characterized by lively presentations and discussions between the Mecer management and the invited guests. The highlights of the day included:

1. The official Introduction of Mecer East Africa?s new Managing Director, Ms Tina Lin who replaced Ms Ricarda McFalls at the helm of the company. Ms Lin has previously worked within the Mecer Group of companies both in Taiwan as well South Africa, covering a span of over 8 years. She brings on board a wealth of experience and knowledge particularly in the area of Logistics and Procurement, and overall management of the company. "My part is to take Mecer even further up the ladder of success and I would like to thank you (Dealers) all for your continuous support and I look forward to our further co-operation" said Tina in her speech. Ricarda McFalls resigned in the month of August after a 2 year stint with Mecer. She has moved on to pursue other avenues in her career.    
2. Mecer introduced a number of new products to complement the existing line.
               Mecer 42" Plasma Display Panel
               Education System
               Samsung Printers
               Entertainment PC
   Mecer ADSL Modem and Routers
               POSiFlex Point-of-Sale Hardware  
               Wireless Networking Products
    
3. Mecer will continue to strengthen its Brand image and Brand appreciation by carrying on the current outdoor advertising and print media advertising blitz. This is in keeping in line with Mecer's overall strategy of increasing and maintaining market share as we seek to establish our regional operations.
    
   
4. Tina also announced Mecer's expansion plans in the coming year. We have budgeted US$1,000,000 for the purpose of purchasing new premises in 2006. This is being done in order to take capture our future growth strategies as well as relocate our offices to an area that is more accessible to our current and future clients. Mecer is currently in the process of identifying and acquiring the new premises, that should be done with immediate effect.
    
   Overall, Mecer emphasized that it is committed to establishing operations in Kenya and addressing the various IT needs of the local and regional market. George Odula, the Business Development Manager) announced that "...besides empowering our dealers with relevant products, local support and availability of product we want to aggressively price our products and increase IT uptake in the region..." The New Year promises a lot of growth opportunities for both Mecer and its Channel partners.

Tina Lin and Kim after signing the agreement to distribute Samsung products locally.

George Odula presenting New products at the Dealer Event.